The first spark was not a launch. It was recognition: the moment the moth stopped being a solitary image and became a signal other people could answer. A strange character, a lamp in the dark, and a shared sense that the rough edges were part of the truth—not something to sand away.
The earliest believers did not need a roadmap dressed as certainty. They responded to the frequency: art made with intent, humor that survived bad markets, and a world that could grow without losing its grime.
Every later contract, collection, and product traces back to that small electrical fact. Someone sent the signal. Someone else saw it. The dark was no longer empty.